New Research Highlights Motivation Challenges Across the Global IT and Tech Workforce
Carole Gaskell, CEO of Full Potential Group, has been featured across multiple international editions of IT Brief, sharing insight into motivation patterns within the IT and technology sector.
The coverage draws on Motivational Maps® data, analysed across technology and IT professionals globally. The findings reveal consistently low levels of motivation in the sector, challenging the assumption that pay, benefits, and surface-level incentives are the primary drivers of engagement.
Instead, the data highlights the importance of intrinsic motivators, particularly:
- Purpose and meaning in work
- Opportunities to develop mastery
- Autonomy and choice in how work is delivered
The articles point to a growing gap between how tech professionals are motivated and how many organisations continue to lead, reward, and structure work — reinforcing the need for leadership approaches that engage people at a deeper, more sustainable level.
International IT Brief coverage includes:
International IT Brief coverage:
- UK: https://itbrief.co.uk/story/it-tech-staff-rank-among-world-s-least-motivated-workers
- Canada: IT & tech staff rank among world’s least motivated workers
- India: https://itbrief.in/story/it-tech-staff-rank-among-world-s-least-motivated-workers
- Australia: https://itbrief.com.au/story/it-tech-staff-rank-among-world-s-least-motivated-workers
- New Zealand: https://itbrief.co.nz/story/it-tech-staff-rank-among-world-s-least-motivated-workers
- Asia: https://itbrief.asia/story/it-tech-staff-rank-among-world-s-least-motivated-workers
- US: https://itbrief.news/story/it-tech-staff-rank-among-world-s-least-motivated-workers
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