Employee Motivation in Financial Services and Professional Sectors

Author

Carole Gaskell

Founder & CEO

< 1 minute read

26 Jan 2026

Financial Services

Carole Gaskell, CEO of Full Potential Group, has been featured in UK business and professional publications exploring new motivation data across Financial Services, Banking and IT.

The coverage draws on Motivational Maps® assessments completed by over 17,000 employees across ten industry sectors, highlighting that Financial Services, Banking and IT rank among the least motivated sectors overall, despite strong financial incentives and status-based rewards.

Across these sectors, intrinsic drivers such as purposeful work, opportunities to apply expertise, and freedom in decision-making consistently outweigh recognition, power, or financial reward. The findings raise important questions for leaders operating in high-pressure, highly regulated

Featured coverage:

 

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