Become a Certified Motivational Maps® Practitioner starting 25th September 2026 – Understand what drives people. Unlock motivation. Strengthen performance.

Motivation has a powerful influence on how people think, feel and perform at work. Yet unlike skills or capability, what motivates us isn’t fixed. It changes over time and can be affected by our role, our relationships, organisational change and the wider working environment.

Motivational Maps® gives you a practical, evidence-based way to understand what drives individuals and teams, measure current levels of motivation and identify the factors influencing engagement, wellbeing and performance.

Our Motivational Maps® Online Practitioner Certification gives you the knowledge, tools and confidence to use Motivational Maps within your own organisation or with your clients, helping you turn insight into meaningful action.

What you’ll learn

Across three interactive online sessions, you’ll learn how to:

• Understand the nine Motivators and what drives different people at work
• Interpret and professionally debrief individual Motivational Maps®
• Identify the factors influencing motivation and how to strengthen it
• Use Motivational Maps with teams to strengthen understanding, communication and collaboration
• Explore team motivation and identify potential areas of tension or misalignment
• Use motivational insight to support engagement, wellbeing, leadership and performance
• Measure motivation across larger groups and organisations
• Manage your own Motivational Maps software and confidently use the tool in practice

Become self-sufficient in measuring and strengthening motivation

Certification gives you access to a practical diagnostic that can become part of how you develop people, teams and organisations.

Rather than relying on assumptions about what motivates people, you’ll be able to generate meaningful data and use it to support better conversations, more targeted development and informed action.

You’ll leave equipped to manage your own motivation mapping activity, enabling you to embed the approach and continue measuring and strengthening motivation over time.

Learn with Full Potential Group

Full Potential Group is a Senior Practitioner of Motivational Maps®, the highest practitioner status within the Motivational Maps community.

We work closely with James Sale, creator of Motivational Maps®, and bring extensive experience of using motivation insight as part of wider leadership, team and organisational transformation.

Your certification is more than learning how to use the tool. We’ll help you understand how to apply the insight in real organisational situations and use it to create meaningful, measurable change.

Following certification, you’ll also have ongoing support and mentoring from the Full Potential Group team.

Online Certification Dates

The programme consists of three live, interactive online sessions:

Session 1: Friday 25 September 2026, 15:00-17:00 BST
Session 2: Friday 2 October 2026, 15:00-17:00 BST
Session 3: Friday 9 October 2026, 15:00-17:00 BST

Ahead of the programme, you’ll also familiarise yourself with James Sale’s groundbreaking book, Mapping Motivation.

Ready to become a Certified Motivational Maps® Practitioner?

Gain the insight and practical tools to understand what drives people, strengthen motivation and help individuals, teams and organisations perform at their best.

Contact Full Potential Group on +44 (0)1628 488990 or email info@fullpotentialgroup.com to find out more.