“After nearly 40 years of working across a number of sectors, channels and countries, in huge, small and start-up organisations, I have realised that I get most enjoyment from working with individuals, teams and organisations who want themselves and their businesses to be the best that they can.”
Throughout his career, Keith has had the privilege of working with several elite athletes. These experiences have provided him with invaluable insights into excellence. He is particularly inspired by their willingness to accept feedback, their recognition of the importance of their support teams, their selfless commitment to those teams, and their positive outlook on the rigorous efforts required to reach elite status. They speak of “choices” rather than “sacrifices,” a mindset that Keith has adopted in both his personal and professional life.
Keith, passionate about continuous improvement, embodies the ethos of elite athletes. His approach challenges the status quo, helping himself and others fulfil their potential. His dedication to listening and improving cultivates a culture of growth and excellence, driven by commitment, passion, and a belief in the power of choice and teamwork.
Keith’s prior work experience includes
20+ years working with 3 of the world’s biggest FMCG businesses, 5 years in sport and 10 years in consultancy.
Training / Qualifications / Professional memberships
Accredited user of Clarity 4D behavioural profiling software
Member of the IoD
Trustee/honorary patron of Access Sport